CDK Global – Advertising

Equipping dealers with smart marketing tools

CLIENT

CDK Global provides end-to-end commerce solutions that automate and integrate every aspect of the automotive retail industry.

CDK Global Website

PRODUCT

Online Ordering System helps worldwide dealerships increase their online visibility through digital advertising services. CDK Digital was recently acquired by Ansira

Sincro (Ansira Company)

BACKGROUND

CDKs Advertising Online Ordering System (OOS) was outdated, inflexible, and becoming a financial burden. Due to poor usability, accidental orders were frequently placed, and clients relied too heavily on the advertising campaign support from CDKs Dealer Advocate Agents (DAA).

PRODUCT STRATEGY

Offer dealers a flexible, customizable digital advertising package system, and create a more intuitive and reliable method for dealerships to order and manage their advertising campaigns.

OPPORTUNITY

CDK saw an opportunity to lower their internal costs by minimizing the responsibilities of DAAs and giving dealerships more control over their advertising campaigns.

ROLE

Product Designer

Download project overview

Upon validating our assumptions and ideas with users, the following key findings were identified:

CURRENT BALANCE

Users needed to know their current advertising package, as well as the amount of money being spent on advertising.

MOBILE FRIENDLY

Users required a mobile friendly way of comparing advertisement package offerings and package features.

ORDER AUTHORIZATION

A process to certify the accuracy of orders prior to submission was required to prevent accidental orders being placed. And, users needed clear direction at the end of the ordering process to clarify the next steps.

MOBILE FIRST DESIGN

The Online Ordering System (OOS) provided users with a mobile friendly way of comparing advertisement package offerings and package features.

The example shows the mobile functionality of the advertising package comparison table.

Features

ADVERTISING ORDERING DASHBOARD

To keep users informed, the OOS dashboard overview highlights a user’s current advertising package as well as their current digital advertising budget.

Prototype

STREAMLINED WORKFLOW

To help users manage their advertising campaigns, we created a streamlined workflow that allowed users to set their budget and choose an advertising package using a simple, four-step process.

PLACING A DIGITAL ADVERTISING ORDER

Digital advertising packages can be optimized to fit a customer’s digital advertising needs using the new mobile friendly OOS tool.

Mobile Prototype

ADVERTISING PACKAGES PRICING TABLE

To make it easier than ever for users to choose the right advertising strategy for their business, a pricing comparison table highlights the features of each package within the three advertising tiers.

AUTHORIZING THE PURCHASE ORDER

To prevent accidental orders, a two-step verification process is used to authenticate an order before a purchase is submitted.

Discovery

BUILDING A RELATIONSHIP WITH USERS

To build a relationship with users and understand their goals, objectives, and pain-points our team conducted one-on-one user interviews, and contextual inquiries by observing users while they placed advertising orders using the current solution.

Framing

EFFICIENT AND EFFECTIVE USER VALIDATION

We used low fidelity prototypes to quickly iterate and validate our ideas and assumptions with users.

This example shows three iteration versions.

Wireframe Prototype

ESTABLISHING VISUAL DIRECTION – MOBILE WIREFRAMES

Wireframes represented the structure of the product and established the component hierarchy for the visual design.

Mobile Wireframes

ESTABLISHING VISUAL DIRECTION – DESKTOP WIREFRAMES

DEALER SIGNUPS

AD BUDGET SPENT

PLACED ORDER ERRORS